faq/

Frequently asked questions and answers

Here you will find quick and clear answers to the most frequently asked questions about +Anton's services, processes, and partnerships. We want you to be completely comfortable working with +Anton – and that starts with clear communication. If you have a specific question that is not answered here, please do not hesitate to contact us directly. +Anton is always available to assist you and will be happy to help you personally!

How do I choose the right advertising agency?

Finding the right advertising agency depends heavily on your individual business goals. First ask yourself: What do I want to achieve with the agency? Is it a specific project, a long-term brand strategy, or something in between? Your ideal advertising agency is not only aware of your industry, but also your target audience, your product, and your vision.

A good agency brings not only creativity but also process reliability, empathy for your brand, and experience with comparable challenges. Ideally, a partnership will develop in which it's not just a matter of completing a job, but of achieving real impact together.

That is precisely our claim at +Anton: from our international network of experts, we specifically select partners who fit your needs both professionally and personally. This results in processes and results that meet your requirements. If you are not just looking for an agency, but someone who understands your issues and thinks along with you – then +Anton is the right place for you.

What distinguishes good advertising from average advertising?

Good advertising sells. It sets your offering apart from your competitors and addresses the needs of your target group. It strikes the right tone with your target group, translates your brand values into clear messages, and ensures that attention is not just a flash in the pan, but has a lasting impact.

Good advertising is the result of precise analysis, a deep understanding of your target group, and the right timing. It is created in close collaboration between you and your agency and contributes directly to your long-term strategic goals.

At +Anton, we don't think of advertising as a one-off campaign, but as a contribution to the long-term success of your brand. That's what makes the noticeable difference for you.

How can I tell if my brand needs rebranding?

If your brand no longer reflects what your company stands for, that's a clear signal. Perhaps the world around your company has changed and your brand no longer meets the needs of your customers or is not ideally suited to setting you apart from the competition.

The Quick-Check Brand from +Anton provides you with a good basis for assessment. We analyze where your brand currently stands and identify its strengths and weaknesses. Based on these findings, you will receive concrete recommendations for action, which you can often implement yourself if you already have clear ideas. Or you can decide to take it to the next level: In a brand strategy workshop tailored to your company, we will work with you to review and develop your brand's vision, values, and positioning – for a long-term successful brand presence.

If your brand no longer fits what you stand for as a company today, it deserves more than just a new look – it deserves honest, strategic development. Rebranding is not a cosmetic measure, but an opportunity to communicate your values, your attitude, and your vision clearly and in a contemporary way. We at +Anton are happy to help you with this.

How can I tell if my website needs to be optimized?

Your website is an important point of contact between your company and potential customers. This makes it all the more important that it functions intuitively, clearly communicates your services, and ultimately convinces visitors. If users bounce, can't find information, or the website doesn't match your brand image, it's time for a professional assessment.

The Quick-Check Website from +Anton delivers exactly that: an analysis of the usability, content, visibility, technology, and design of your website. We check the page structure, navigation, mobile display, SEO, and loading times – and provide you with a clear, written summary with specific recommendations for action.

This way, you not only know what needs to be improved, but also how you can proceed in a targeted manner – either independently or together with us as part of a strategic further development of your website. Because small adjustments can have a big impact when they are made in the right place.

How can I optimize my company's social media presence?

Social media is much more than just a communication channel today – it is a stage for your brand, a space for dialogue with your customers, and a valuable touchpoint along the customer journey. Social media can achieve a lot when it is well thought out and well executed. However, if your content is not reaching a wide audience, interactions are lacking, or your message is not coming across clearly on social networks, it is worth taking a closer look. Often, the potential is there, but it is not being used optimally.

With our Quick-Check Social Media, +Anton rovides clarity: We analyze your company profiles on platforms such as LinkedIn, Instagram, Facebook, TikTok, or YouTube in terms of brand impact, content quality, target group appeal, and engagement. In addition, we compare your presence with your competition and check whether you are active on the right channels.

You will then receive a structured evaluation with clear recommendations for action. This way, you know exactly where the problems are, what is already working well, and how you can further develop your social media presence in a targeted manner. Because only those who know where they stand can improve in a targeted manner.

How much does it cost to work with an advertising agency?

The costs depend heavily on the scope and nature of the task and the form of cooperation. An international brand concept, a comprehensive website relaunch, or ongoing support for your social media channels – all of these differ in terms of effort and expertise. The key thing is that the service contributes to your goals.

At +Anton, we work transparently and modularly. After an initial meeting, we will prepare a quote that fits both your requirements and your budget. Our clients often start with a compact audit (brand, website, or social media) or a clearly structured brand strategy workshop to test the collaboration and results and define the next steps together.